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On a brisk November evening in Brooklyn, MOTHER celebrated the launch of our Ivy League Cowboy collection with a rip-roarin’ event that blended country grit with city sophistication. Held at Desert 5 Spot, the New York outpost of L.A.’s iconic saloon, the evening featured a surprise acoustic performer who mesmerized the crowd with his captivating vocals while donning pieces from the collection. MOTHER’s favorite NYC creatives explored the newly opened saloon space, posing for photos in the Dolly Parton-themed room. The crowd danced as DJ Mei Kwok played a mix of vintage country anthems and timeless 80s hits, and models Bambi Northwood-Blyth and Candice Huffine took to the dance floor with stylists Brie Welch and Jaime Kay Waxman. After tequila shots were served, many took turns riding the venue’s mechanical bull, Betsy, including singer Scout LaRue Willis and designer Presley Oldham. Mixing Ivy League prep with country ruggedness, the stylish crowd brought the new collection to life in the ultimate western saloon. And, as always, music remained at the heart of MOTHER’s creative narrative.
Lauren Searle (Pants: The Hustler Roller Sneak in Not Today Satan, Top: The Lil Goodie Goodie in Bright White), Gabriel Jayne (Pants: The Bees Knees Duke Utility in Orange)
Left to Right: Guest, Jessie Li (Top: The Lowdown Ringer in Best West, Pants: The Ditcher Roller Sneak in Yakkity Yak), Yoni Schanzer (Tops: The Bronco in Midnight Oil, The City, The City Slicker in Graveyard Shift, Pants: The Bronco in Midnight Oil)
Jordan Rand (Top: The Strong And Silent Type in Hot For Magic, Pants: The Maven Heel in Cold Blood)
Brie Welch (Pants: The Chapstick Hover in Secret Sauce, Sweater: The Puff Sleeve Cardigan in Up Your Sleeve)
Richie Shazam (Skirt: The Vagabond Zip Mini in Silver Dagger, Top: The Boxy Goodie Goodie in MOTHER Loves)
Lela Becker (Jacket: The Fringe Team Spirit in Varsity Blues), Liz Gillies (Top: The Chin Ups Chop in Mother Gothic, Jacket: The Mean Machine in Twinkle Twinkle, Pants: SNACKS! The Chapstick Hover in Secret Sauce)
Left to Right: Juana Burga (Jacket: The Zip It in Secret Society), Elizabeth Kurpis (Top: The Long Drop Pullover in Dharma Karma)
Juana Burga (Jacket: The Zip It in Secret Society)
Left to Right: Anita Pathammavong (Pants: The Hustler Roller Sneak in Not Today Satan), Bruna Tenório (Pants: The Half-Pipe Cargo Nerdy, Top: The Lazy Sunday in Graveyard Shift), Bambi Northwood-Blyth (Pants: The Maven Heel in Cold Blood, Top: The Lazy Sunday in Graveyard Shift)
Igor Carvalho Rodrigues (Hat: The 10-4 in MOTHER Rainbow), Raissa Leme (Pants: The Fangirl Flood in Yee Haw, Top: The Blitz in MOTHER Athletics)
Left to Right: Faith Jaggernauth (Pants: Fangirl Flood in Yee Haw, Top: The Riding Shotgun in Circle The Wagon) Samira Raheem, Veronika Collins, Brittany Byrd (Top: The Long Drop Cardigan in Forest and Cream)
Left to Right: Carlotta Kohl (Top: The Lil Goodie Goodie in Half A Block Jogging Club, Pants: The Starry Spitfire Ankle Fray in Black Magic), Lela Becker (Jacket: The Fringe Team Spirit in Varsity Blues), Bailey Bass (Top: The Straight Lace in Invisible Ink, Pants: The Fangirl Flood in Yee Haw)
Blu DeTiger (Pants: The Fangirl Flood in Yee Haw, Jacket: The Chopper in Cold Blood)
Ava Dash (Top: The Lil Goodie Goodie in Black, Cardigan: The Long Drop Cardigan in Forest and Cream, Pants: The Personal Best Heel in Run For The Hills)
Kate Markowitz (Top: The Riding Shotgun in Circle The Wagon, Pants: The Outsider Sneak in Full Moon)
Keon Hazzard (Pants: The Duke Prep in Sidewinding,Jacket: The Drifter in Sidwinding, Top: The Burnout in Goldies Gator, Bali Bassi (Pants: The Maven Sneak in Side To Side, Tops: The Itty Bitty Ringer in Athletic Club, The Tycoon in Boutonniere Bouquet)
Scout LaRue Willis (Pants: The Lasso Sneak in Ivy League Cowboy, Top: The L/S Slouchy Cut Off in Mysticism)
Mei Kwok (Jacket: The Zip It in Secret Society, Pants: The Lasso Sneak in Ivy League Cowboy)
Lela Becker (Jacket: The Fringe Team Spirit in Varsity Blues), Tim Kaeding (Pants: The Big Shot Prep in Black)
Genevieve Angelson (Top: The Boxy Goodie Goodie in Rotten To The Core, Pants: High Waisted Rail Skimp in Silver Dagger)
Caleb Thill (Top: The Lowdown in Funny Tiger, Pants: The Big Shot in Take Your Pick)
Candice Huffine (Top: The Fisherman Concert in Birds Eye View)